According to the latest data, the global automatic pool robot market is expected to reach USD 2.16 billion by 2029, with a compound annual growth rate (CAGR) of 10.9%.
From a profitability perspective, data from the U.S. company Lawnstarter shows that pool owners spend an average of $1,432 annually on pool maintenance, which includes regular cleaning, repairs, and seasonal opening and closing, with each session costing over $100 on average. However, the global average price of pool robots is around $600, with domestically produced models averaging around $300, and some even priced in the $100 range.
Thus, compared to manual cleaning, pool robots offer greater long-term investment value. This broad growth potential and attractive profitability have drawn many companies to enter the market. Today, we will review some leading global pool robot companies.
Maytronics
Founded in 1983 and headquartered in Tel Aviv, Israel, Maytronics is a publicly listed company on the Tel Aviv Stock Exchange. Maytronics specializes in pool water solutions, with its core product being the “Dolphin” series of pool cleaning robots, which have set new technological standards in pool cleaning. Maytronics’ pool cleaning robots are widely available in Europe, the U.S., and other regions, where it holds a leading market share. Financially, the company reported revenue of 1,889.57 million ILS (approximately USD 530 million) for fiscal year 2023.
Fluidra
Fluidra, headquartered in Spain, is a global leader in the pool and wellness sector, offering equipment and connectivity solutions. Its core products include pool vacuum cleaners, water pumps, and pool system solutions. These products enjoy a high reputation worldwide, especially in the North American market. Fluidra’s in-house brands, Zodiac and Polaris, are renowned for high-quality, sustainable products. The Zodiac brand is particularly popular in North America, while Polaris is known globally. Currently, Fluidra operates 150 branches and production facilities in 42 countries, with a sales network spanning over 170 countries. In the first half of 2024, Fluidra achieved sales of EUR 1.171 billion and an EBITDA of EUR 296 million, marking a 3% year-over-year growth.
BWT
Best Water Technology (BWT) is a German-based international provider of water treatment solutions, founded in 1823. BWT’s technology and products cover a wide range of water-related applications, including whole-house water purification, ultrapure water for biopharmaceuticals, seawater desalination, and food production. The company also provides high-tech pool-cleaning solutions, including pool-cleaning robots. BWT’s pool robots, known for their exceptional performance and innovative design, include models such as the B200, D200, D300, and P600, each suited for pools of different sizes.
Hayward
Established in 1924, Hayward is a global leader in the pool equipment manufacturing industry, committed to developing innovative products. Hayward offers a full range of technologically advanced, energy-efficient residential and commercial pool equipment, including high-efficiency self-priming pumps, filtration equipment for various media, electric and gas heaters, and pool water quality monitoring systems. Through its international operations, Hayward has developed a network of distributors in multiple countries and regions.
Hayward’s pool cleaning robots are well-regarded for their efficiency and advanced technology, providing high-quality cleaning and maintenance services to ensure pool hygiene and comfort. These robots can automatically handle tasks such as cleaning the pool floor, walls, and waterline, significantly enhancing the efficiency and convenience of pool management.
Beatbot
Founded in July 2022, Beatbot focuses on the R&D, design, production, and sales of pool cleaning robots. The company aims to revolutionize traditional pool cleaning methods through highly efficient, low-cost, and intelligent solutions, with a focus on establishing a leading global brand in high-end pool cleaning robots. Shortly after its founding, Beatbot secured nearly 200 million RMB in funding and completed a Series A financing of over 500 million RMB in 2024, reaching a valuation of nearly 2 billion RMB.
In early 2024, Beatbot launched the world’s first 5-in-1 pool cleaning robot, AquaSense Pro, along with its standard model, AquaSense. With exceptional product capabilities and disruptive innovations, the company achieved sales worth hundreds of millions within just six months and captured 85% of the market share in the $1,400+ price range.
Wybotics
Wybotics Co., Ltd. is a national high-tech enterprise specializing in the R&D, production, and sales of intelligent cleaning robots. Established in 2005 and headquartered in Tianjin, Wybotics primarily offers pool cleaning robots for both ground and underground pools, as well as private and public swimming pools. Known for its extensive product line and technological innovation, the company enjoys a strong reputation in domestic and international markets. Its products are sold in over 40 countries and regions, including Europe, North America, Australia, the Middle East, and North Africa, and it maintains an impressive annual growth rate of 220%-250%.
Sublue
Sublue is a technology company focused on the development, manufacturing, and sales of underwater intelligent equipment. Since its founding in 2013, Sublue has grown into a global leader in underwater intelligent technology. Its latest generation of intelligent, wireless pool cleaning robot, the BN Pro, was officially launched on July 5, 2024. This innovative product features smart mapping, efficient cleaning, and the convenience of wireless operation, boasting a cleaning efficiency over three times that of traditional pool robots.
Additionally, Sublue has completed multiple funding rounds, attracting investments from several prominent investors, including Lei Jun. The company is actively working toward a listing on China’s STAR Market, aiming to become the first listed company specializing in underwater intelligent equipment development and manufacturing.
Fairland
Founded in 1999, Fairland is a global technology company specializing in intelligent outdoor and courtyard robotics. Its core products include integrated courtyard energy systems, lawn-mowing robots, and pool-cleaning robots, with a sales reach extending to over 120 countries worldwide. The company has set up sales subsidiaries abroad and established an after-sales service center in France. Fairland has significantly influenced the global adoption of high-efficiency variable-frequency pool heat pumps, capturing over 60% of the market share for certain products.
Its X-Warrior pool cleaning robot uses fully variable frequency energy-saving technology, allowing it to precisely assess pool conditions and adjust the power and filtration system’s speed, achieving extended battery life. The robot’s unique “3D Bow-Shaped Cleaning Technology” enables it to clean pools automatically and efficiently without human intervention.
Aiper
Founded in 2015, YuanDing Intelligence focuses on the R&D and global branding of smart outdoor products, including pool-cleaning robots and other yard smart devices. It was one of the earliest companies in China to develop pool-cleaning robots, integrating proprietary technologies like underwater positioning, wireless charging, and hydroacoustic communication into its WYBOT S2 series. The company introduced the world’s first pool cleaning robot with a vision-enhanced system, the WYBOT M2, and the AI-integrated WYBOT X, which features autonomous floating and diving capabilities.
Aiper products are popular in North America and Europe and are available in major retail chains, including Home Depot, Lowe’s, Costco, Sam’s Club, OBI, Leroy Merlin, and Fnac. To date, Aiper has shipped over 1.5 million pool-cleaning robots, with a projected total of over 1 million units for 2024 alone.
Smorobot
Established in September 2021 and headquartered in Suzhou, Smorobot specializes in the R&D and manufacturing of home intelligent robots and other smart appliances. The company’s main products include the Tank and Valor series of smart pool-cleaning robots. The Valor series, as an upgraded version of the Tank series, is distinguished by its advanced cleaning capabilities. Its high-performance visual perception system enables precise navigation, underwater dirt detection, and 3D mapping of pools. With user-friendly industrial design and excellent maneuverability, these robots adapt well to various application scenarios, excelling in complex pool-cleaning tasks. Smorobot’s robots deliver intelligent, precise, time-saving, labor-saving, and energy-efficient cleaning. The company’s cumulative sales revenue is approaching 100 million RMB.
CoClean
CoClean is a company specializing in environmental service robots. Established in 2015, it has R&D and operations centers in Suzhou, Beijing, and Shenzhen. In 2020, the company set up its international headquarters in Silicon Valley to expand its global reach. CoClean has shipped millions of units worldwide, serving users across six continents and over 40 countries, with more than 140 patents filed domestically and internationally. Its products have won several global industrial design awards. In early 2023, CoClean launched the next-generation wireless pool-cleaning robot, Degrii Zima Pro. This robot integrates over 20 sensors, including four-way ultrasonic radar, a six-axis gyroscope, an odometer, and water immersion sensors. These technologies allow real-time distance measurement, navigation, and three-dimensional path planning for both the pool floor and walls.
Dreame Technology
Founded in 2017 and headquartered in Suzhou, China, Dreame Technology is a global tech company. At the 2024 IFA in Germany, Dreame introduced its high-end wireless pool-cleaning robot, the Z1. Designed for ease of use, the Z1 eliminates tangling and knotting issues, and its advanced environment-sensing capabilities allow it to recognize various pool shapes and adjust its cleaning path accordingly. With dual brushless motors and powerful 8000 GPH suction, along with a dual-brush design, the Z1 can scrub away even stubborn debris. Additionally, the Z1 intelligently adjusts suction based on pool cleanliness, ensuring optimal cleaning performance and long-lasting battery life.
Dclean Smart
Dclean Smart, founded in 2022, is an innovative company focused on smart home devices, particularly pool-cleaning robots. Dclean Smart’s products employ advanced wireless technology and autonomous path planning to clean pool floors, walls, and edges. The robots can be controlled via a remote or smartphone app to meet user preferences. In 2024, Dclean Smart plans to launch its own branded pool-cleaning robot with added intelligent features like pool disinfection, water quality testing, and waste disposal.
Siaotuo Technology
Established in October 2021 and based in Shenzhen, Guangdong, Siaotuo Technology Co., Ltd. specializes in underwater cleaning robots and other aquatic smart devices, aiming to provide efficient underwater cleaning solutions. Its pool-cleaning robots have been consistently popular on Amazon in the U.S., frequently ranking among the top three in their category. In August 2023, Seauto’s robots achieved bestseller status in this segment. The company has also formed a strategic partnership with the well-known pool robot manufacturer Maytronics (Dolphin) to strengthen its market competitiveness.
Mulin Intelligence
Mulin Intelligence is a high-tech company focused on pool-cleaning robots, led by a research and development team with international experience. The founding team has prior entrepreneurial experience in robotic vacuums and professional backgrounds at top tech companies such as Huawei and 360. Mulin’s pool-cleaning robots integrate advanced technologies like mapping, path planning, and Bluetooth and WiFi control to address the cleaning challenges in European and American markets. Designed to operate effectively underwater, Mulin’s robots feature waterproof construction and cutting-edge wireless control technology for stable functionality. Future product plans include adding functions for pool disinfection, water quality testing, and debris management to meet diverse customer needs.
Xinbao Co., Ltd.
Founded in 1995, Guangdong Xinbao Electrical Appliances Holdings Co., Ltd., an A-share listed company, operates under the core brand “Donlim.” In April 2024, Xinbao showcased its pool-cleaning robot at the Canton Fair, marking the industry’s first smart underwater cleaning robot with real-time app connectivity. The robot allows users to control and monitor the cleaning process via a mobile app, providing comprehensive cleaning modes that cover waterlines, walls, and floors. The product aims to offer consumers a more energy-efficient, eco-friendly, and convenient solution for pool maintenance.
Industry Overview
The pool-cleaning robot industry is seeing a multi-tiered structure:
- Established Pool-Cleaning Companies: Companies like Maytronics and Aiperrepresent well-established players in the industry. These firms benefit from robust technological experience, developed market channels, and brand familiarity.
- Startup Innovators: Startups like Beatbotand Mulin Intelligence, typically founded by teams with backgrounds in robotics for cleaning and lawn maintenance, bring unique technical advantages and agile development cycles to the market.
- Home Appliance Giants Entering the Market: With abundant capital and strong brand presence, companies such as Xinbao bring significant supply chain advantages and production cost control. Their entry into the pool-cleaning sector reflects the industry’s expansion potential.
Internationally, brands from Israel (Dolphin), Spain (Polaris), the UK (BWT), and the USA (Hayward) currently lead global market sales and revenue shares. However, Chinese brands like Aiper and Beatbot are quickly gaining traction, particularly on platforms like Amazon, where Chinese companies occupy five of the top ten sales positions.
While demand is rising, global market penetration for pool-cleaning robots remains around 18%, indicating that the market is still in an early stage. The specific requirements of pool environments challenge developers with issues in environmental sensing, underwater navigation, power efficiency, durability, and automation. Furthermore, development costs and maintenance expenses need reduction to drive mass adoption.
Looking ahead, Chinese companies are positioned to play a vital role in advancing pool-cleaning technology globally. With sustained R&D and technological innovation, Chinese brands could overcome these technical barriers and introduce more efficient and reliable pool-cleaning robots to the global market, showcasing the capabilities of “Made in China.”
